Our Mission
Help businesses share their True Story with their customers.
The Case for Authenticity
In the age of AI and the economy of attention, the #1 struggle business are facing is sharing their story with their audience with authenticity and clarity.
Human connection has become a rare commodity between business and their customers.
Our Manifesto
We hear business owners, founders, and content creators say this all the time:
"I just can't connect to my audience."
"My customers don't understand my products or service."
"The agency is doing an ok jobb" & my favourite
"AI is not doing the best job."
We hear you. What we do to actually help.
AT HOC, we bridge that gap by cutting the confusion. How? By using a blend of narrative psychology & storytelling techniques that build human connection, like:
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The Hero's Journey
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StoryBrand
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Pixar's Story Framework
Get to Know Our Team of Two
ABOUT ADNAN I bring a mix of marketing strategy, business acumen and technical know-how to HOC. With a background in criminology and psychology, I’ve always been fascinated by how people think, make decisions, and connect — insights I now apply to our business. At HOC, I lead web development for our customers and stay on top of AI & technology trends, making sure we are on top of our copywriting game. In my free time, I love playing with AI, prompt engineering, reading Absolute Batman, working out, and spending time with my family.
ABOUT ZEBA My name is Zeba. I’m a copywriter who helps people transform their budding ideas into messaging that aligns with their true story and speaks to their customers. With a Canadian journalism degree, I started freelancing during the pandemic and honoured to have worked with wonderful people to help them create marketing for their businesses.. I've also spent 15 years in Corporate Canada at the Big 5 banks, leading marketing campaigns that reached millions. With HOC, I devote my expertise to helping people communicate with clarity, empathy, and human connection — skills that matter more than ever in the age of AI. In my free time, I love reading, working out, hiking, and glamping!
House of Copy TM
Montréal + Toronto
Based in Canada. Working with clients worldwide.